Tuesday, 11 July 2017

Analysis: How data breaches affect stock market share prices

Data breaches stain the reputations of modern-day companies both big and small. They instill doubt and reduce trust in consumers, and sometimes the consequences can affect customers for years to come. A data breach can harm both public sentiment and a company’s competitive edge in the market. Staff get fired, executives are replaced, and entire systems are overhauled to ensure that it doesn’t happen again.
We analyzed the closing share prices of 24 companies, most of them listed on the New York Stock Exchange, starting the day prior to the public disclosure of their respective data breaches. Included are many of the largest data breaches in history; all of them resulted in at least 1 million records leaked, and some surpassed 100 million.

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ORIGINAL SOURCE: Comparitech.com

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